We’ve all been there—scrolling through our feeds, seeing fellow anglers decked out in sponsored gear, shouting out brands we love (and maybe a few we don’t). But when it comes to surf fishing sponsorships, it’s not just about the free stuff or posting a photo. Getting sponsorships that work for you is about something more significant: Building relationships, getting exposure for products, and growing your content.
In this week's episode, we dug into the nuances of sponsorships, pro staff spots, and ambassadorships in surf fishing. Let’s say it’s not as simple as tossing on a branded shirt and snapping a selfie with a rod. Sponsorships are built on relationships; most importantly, they’re a two-way street. Here are some wave top views of the episode, and if you're ready to listen, I will go into depth on the show. Find this week's episode by searching Finding Demo Surf Fishing on your favorite podcast app, hit the player on the main page of this website, or CLICK HERE to get a list of optional players to listen from.
Understanding the Different Tiers: Sponsorships, Pro Staff, and Ambassadorships
First up, let’s break down the three main types of brand partnerships:
Sponsorships typically involve a formal agreement and often financial backing or top-tier gear. They come with higher expectations, sometimes requiring exclusivity.
Pro Staff is a middle ground. You might get gear and some financial support, but the brand expects a consistent promotion.
Ambassadorships are more casual, often involving products and the flexibility to share honest opinions with fewer strings attached.
Most brands start people off with ambassadorships to test the waters. It’s an excellent way to build a relationship with them, but don’t just grab any offer that comes your way. The end game should be a partnership that fits your brand—and that’s where negotiation and ROI come in.
Negotiation is Key (and Why You Need to Do It)
We hear the word “negotiation,” it sounds like a corporate deal, right? But if you’re serious about your surf fishing brand, it’s a skill you need. Brands want to get their product out there, but they’re not just offering deals for fun. Your role is to show them you’re worth the investment.
To start, know your worth. Let’s say a brand wants you to post about their reels. Ask yourself:
How does my following compare to others in this space?
Do I have a unique angle or insight?
What kind of reach and engagement can I promise?
Does this fit my audience?
Once you’ve answered these, you’ll have a better idea of what you can offer, and that’s a strong starting point for negotiating. A brand might want five posts monthly, but if that doesn’t work for you, negotiate! Try suggesting three posts and one in-depth blog. It’s all about showing them the value of what you’re doing.
Another potent thing to consider is the WIIFM. The mighty What’s In It For ME is one of the oldest cards in the sales book. Because you, in fact, need to prove to the company what is in it for them to sponsor YOU! You might consider slowing down to find it if you do not have one to present. That also goes for you when discussing your future together. What’s In It For ME by us partnering?
Proving ROI: Show Your Worth
Brands need to see a return on investment; that doesn’t just mean sales. They’re looking at engagement, reach, and how well you fit their values. If a sunglass company gives you gear, they’re not just thinking about the initial cost—they’re thinking about potential sales from your audience’s trust, accessing an untapped market, and their growth.
A practical tip? Use tracking codes or special links in your content. This helps the brand measure the sales or traffic you’re driving to them. And if you can show a track record of bringing in sales or engagement, it sets you up for more negotiating power next time.
If this makes you uncomfortable, ask your audience to include in the note of their purchase that they heard about this business from you.
Red Flags to Watch Out For
In every industry, there are red flags, and with sponsorship, there is no exception. Here are a few to watch for:
Vague or unclear expectations: If a brand asks for “exposure” without clear guidelines, clarify that immediately. If there are no expectations, I’d recommend creating some. This shows what you will do and that you can do it.
Unfair compensation: If the return on your effort feels lopsided, it’s okay to walk away or renegotiate. That also goes for the sponsor! You’ve become the red flag if they don't see the value.
One-way street: If they want everything from you but are unwilling to reciprocate some posts or shares, that’s a problem. It’s a business relationship where they get potential sales from you, and you get exposure to a new audience. SHARE!
Final Thoughts: Build Relationships, Not Just Partnerships
The end goal? Build a brand you’re proud of, reflecting your passion for surf fishing. Remember, sponsorships are not the ultimate prize—they’re tools to enhance your reach and share the sport with a broader audience. The right sponsorships will find you if you stay authentic, consistent, and savvy about the value you bring.
So, if you’re thinking about going down this path, know what you want, know your worth, and don’t be afraid to negotiate. And as always, keep it real—after all, there’s no replacement for genuine enthusiasm and a love of surf fishing. Stay glorious!
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